Letv Re-Branded as LeEco, launches new brand logo

Chinese Internet Giant and one of the popular smartphone brand in China has announced that it is re-branding the company name as LeEco. The company has also unveiled a new logo at the event.

Originally founded in 2004 as a video website, LeEco has now become a major name in many technology based products, it offers Internet TV, Online media streaming, smart gadgets and e-commerce and many other services.

Regarding LeEco’s strategic goal of globalization, VP of Strategy,  Ablikim Ablimit said:

The word “TV” has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured “eco world” integrating Platform, Content, Device and Application. After the full
implementation of LeEco’s seven sub-ecosystems in 2015, LeEco’s strategic focus in 2016 will be on globalization,
global open ecosystem, and achieving perfect synergy among the sub-ecosystems. LeEco’s strategic goal of globalization is to not only make its
products available in major global markets but also bring it’s entire ecosystem to major regions and countries of the world, and provide the ultimate experience and superior value to users in those countries and regions. LeEco’s strategic priorities in this regard are countries and regions with huge potential for breakthrough innovation or with high- speed growth such as the U.S. and India.”

LeEco will enter into Indian Market on January 20th, 2016 by launching the Le Max and Le1s smartphones.

Leave a Reply

Your email address will not be published.