Lenovo to stop using Motorola brand on smartphones, but Motorola is not going away

According to reports by CNET, Lenovo will stop using Motorola branding to Moto phones. Motorola COO Rick Osterloh told CNET that the smartphones will be called Lenovo phones. He further explained ”We’ll slowly phase out Motorola and focus on Lenovo”.

Lenovo is taking this step as it aims to unify both smartphones business under one name. Motorola brand will be used for lenovo’s high end smartphones and Vibe brand for its budget phones, but Motorola will still operate seperately. The reports also states that Moto X and other similar phones will use blue Lenovo logo.

This the official statement from Motorola:

Now, as we have to think more holistically about our entire smartphone portfolio, we’ve made the decision to focus our marketing efforts on “Moto” and “Vibe” as our hero smartphone product brands globally. At the same time we are not abandoning the iconic Motorola brand. Although it will not be the focus of our marketing, it will continue to be used on packaging and elsewhere, so as to ensure that the rich history and association is never lost. The legacy and the goodwill associated with the Motorola brand will also live on through our licensees.

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